This calculator gives an estimated monthly payment with a rate and APR. Under the 4 boxes is a monthly payment calculator where a user can input how much they want to put for their down payment, and what the price of their home is. They could also test if using an image rather than an icon would lead to higher engagement. They could experiment with the copy used in this section, the CTA, and the icons used. Currently, the boxes only include text with icons rather than images. Under the hero image, they have 4 sections broken down into the home buyers guide, a refinance guide, today’s mortgage rates, and mortgage calculators. They could also test if using a different hero image would affect engagement or try replacing the static image with a carousel or video. For the pop up they could experiment with the image used, the copy on the pop-up, and the color of the buttons. Throughout the web experience with Quicken/Rocket, the web pages rotate between the two sites depending on what landing page the user is on, so transitioning everything over to one site could make the experience smoother and prevent any confusion.Īfter spending a few seconds on the Quicken site, a pop-up appears prompting the user to start a chat if they have any questions. Rather than still using the old Quicken site, they should transition everything onto new Rocket Mortgage pages while adding a pop-up that says “you’re in the right place” with a short explanation that they’ve rebranded to Rocket Mortgage. The Quicken Loans home page has a header indicating that Quicken Loans changed its name to Rocket Mortgage. We’ll be looking into their web experience to determine how they can improve their e-commerce site while providing experiment recommendations. They’re the largest mortgage lender in North America with the goal of making the complicated mortgage process as easy as possible for their customers through leveraging technology. The LPGA Tour makes a stop in suburban Grand Rapids for the annual Meijer LPGA Classic for Simply Give, scheduled for June 17-20.Quicken Loans is a Detroit-based mortgage lending company that changed its name to Rocket Mortgage on July 31, 2021. The mortgage lender is the title sponsor for the Rocket Mortgage Classic, a PGA Tour event set for July 1-4 at the Detroit Golf Club on the city's northwest side. Rocket's "Changing the Course" initiative aims to provide all Detroit residents with internet service. It's an honor to represent a company so passionate about its clients and community." "Rocket Mortgage is obviously a leader in helping people achieve the American dream, but I'm even more impressed with how they've used their position in golf to have a real and lasting impact on the city of Detroit through their Changing the Course initiative. "Joining the Rocket Mortgage team is a great honor, and I can't wait to get to work on shining a spotlight on our shared passions of innovation, breaking records and creating positive change in our local communities," Thompson said in the release.
#Rocket mortgage sign in professional#
Professional sports accounted for about 30 percent of that overall spend, as Crain's has previously reported. Rocket Mortgage reported spending just less than $1 billion on marketing efforts in 2020.
"She is a great representation of true professionalism and a role model for girls across the country who can draw inspiration from Lexi's dedication and drive - from a young golfer winning events to now one of the most dominant players on the tour."
"It is an honor to have Lexi on the Rocket Mortgage team and use our partnership to demonstrate the value that women bring to both the game of golf, our company and the mortgage industry," Casey Hurbis, chief marketing office for Rocket Mortgage's marketing arm, Rock Central, said in the release. Thompson, an 11-time LPGA winner with nearly $11 million in career earnings, will wear the company's logo on her left sleeve during tour play and represent the company along with Fowler and DeChambeau, according to a news release. (NYSE: RKT), the suite of companies controlled by billionaire Dan Gilbert.įinancial terms of the deal were not disclosed. Thompson, 26, will stand along PGA Tour players Rickie Fowler and Bryson DeChambeau as "golf ambassadors" for the mortgage lender, part of Detroit-based Rocket Companies Inc. Rocket Mortgage continues to make inroads into the professional golf world, with the company announcing Tuesday that it has inked a sponsorship deal with LPGA Tour star Lexi Thompson.
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